About Us

PROJECT PURPOSE is a fashion label based in New Delhi, founded in 2024 by PRATEEK SAHNI. 

The brand draws on global markers of power, derived from history and mythology. With each collection, the brand delves into the abstract concept of power, exploring it through the lenses of past, present and future, driving its audience to do the same. 

The brand’s contemporary design language speaks to a global audience while drawing from Indian sensibilities of craft, handwork and opulence.